^ The shinkansen now goes to Akita and Aomori, and frequently. The travel agent who is organising this trip has been to Japan 61 times since 1988 so I should be in very good hands.
Akita has less in the way of English signs - or perhaps it would be more accurate to say that signs are more likely to be in kanji or romaji. I found the fresh food market on a guide map near the station in kanji and romaji as Akita Shiminichiba - the paper map at the hotel and the sign on the actual location were only in kanji.
I'm in Tokyo now... glad to have brought warm clothes (but it can be hot inside), and found a decent cinema guide in today's (Friday) English issue of The Japan Times.
I didn't realise that Yokokawa to Takasaki was included (Yokokawa station didn't have very big JR logos on it).
Also to get to Ueda, I should have alighted from the shinkansen at Saku-daira and taken the local train to Komaro then to Ueda and saved money (although it would have taken longer).
^When asked why I was wearing my jacket on the plane and carrying a toothbrush, umbrella and spare set of undies in my hand baggage, I simply replied: "you never know..." in regards to luggage going astray!
I hope your friend's friend was reunited with his/hers!