Hikaru (aka H-el-ical )

The thing is in terms of branding there is no strong through-line to the design as a holistic concept/project.

The different designs are just too busy and disparate and look, frankly, amateur to my eyes.
 
Amateur or not you would need many days to make something like that even as an experience artist. And yes they re too busy to the point it took me a few seconds to spot Hikaru in them cause i was looking at everything else too, which is something promotional material makes try to avoid as much as possible. The singer needs to be the main theme of the artwork / picture.
 
The first picture with the clock can be AI or just a realistic photo of a clock with some overlay.
The second picture to be looks that is using AI more because of those 3D semi realistic sweets, they look very "AI-ish" to me. But the elements overlay with Hikaru is poorly done and the colors balance is awful in my designer experience (remember I was the one that created the Yuki picture that is being used in the main Website header 🥰 )
 
GrTRpo_XkAAukMZ.jpeg
 
The new song isn’t really for me (hoto-D’s compositions are kinda repetitive imo), but I’m hopeful for the other tracks. I will say that it embodies the sin really well though!
 
https://x.com/Hikaru_0702_/status/1933863057144643731

『Hikaru LIVE TOUR -ROUND- 2nd』ツアー初日！熊本公演足を運んでくださった皆さんありがとうございます！気持ちを飛ばしてくださった皆さんありがとうございます！お手紙やプレゼントもありがとう
☺️
B.9で過去一のジャンプが生まれた
Next…神戸#Hikaru_ROUND
(Translated from Japanese by Grok)

"Hikaru LIVE TOUR -ROUND- 2nd"Tour opening day! Kumamoto performance To everyone who came out. Thank you so much! To everyone who sent their support. Thank you so much! Thanks for the letters and gifts too. The highest jump ever happened at B.9 Next… Kobe#Hikaru_ROUND
 
Last edited:
You must log in or register to reply here.
Back
Top