Hikaru (aka H-el-ical )

[CloisteredFlame]

The thing is in terms of branding there is no strong through-line to the design as a holistic concept/project.

The different designs are just too busy and disparate and look, frankly, amateur to my eyes.

 

[george1234]

Amateur or not you would need many days to make something like that even as an experience artist. And yes they re too busy to the point it took me a few seconds to spot Hikaru in them cause i was looking at everything else too, which is something promotional material makes try to avoid as much as possible. The singer needs to be the main theme of the artwork / picture.

 

[CloisteredFlame]

The singer needs to be the main theme of the artwork / picture

Yep.

 

[CloisteredFlame]

New song is here :)
https://youtu.be/pCjfU8AXQr4

This kind of variation from the usual/expected rock/metal vibe is what I'm hoping we get from the 7 sins.

What I mean is the experimentation of her early solo songs.

 

[juchanx3]

The first picture with the clock can be AI or just a realistic photo of a clock with some overlay.
The second picture to be looks that is using AI more because of those 3D semi realistic sweets, they look very "AI-ish" to me. But the elements overlay with Hikaru is poorly done and the colors balance is awful in my designer experience (remember I was the one that created the Yuki picture that is being used in the main Website header )

 

[CloisteredFlame]

was the one that created the Yuki picture that is being used in the main Website header

You are right about the color unbalance in the designs.

We can assume whoever is putting it together (still suspecting Hikaru) isn't really a designer, and it shows!